Art in the office: How do you strengthen your brand with art?

Art in the office: How do you strengthen your brand with art?

Introduction

Art in the office is so much more than a beautiful piece of décor. It can be a powerful tool for strengthening your brand, improving your work environment, and positively impacting company culture. This blog explains how art contributes to an inspiring work environment and the benefits for companies and institutions.

Why art in the office?

If you’re considering art in your office space, knowing what it can do for your organisation is good. Art has multiple benefits that go beyond aesthetics. Here are some key reasons to invest in art:

Increased productivity
Research shows that art has a positive impact on employee productivity. A work environment with art creates a stimulating atmosphere where employees feel more focused. This leads to better performance and lower stress levels. Moreover, art promotes a calm, inspiring environment in which creative thinking is encouraged.

Stimulates creative thinking 
Art stimulates the imagination and invites you to think differently. This can be crucial in industries that require innovation and unconventional thinking. Hanging artwork in breakout rooms or creative departments can spark ideas and new perspectives that might otherwise go untapped.

Improved work culture
Art can spark conversation, connect employees, and create a sense of belonging. It helps foster a positive work culture in which team members feel more engaged with the organisation and each other. This directly contributes to better cooperation and a pleasant working atmosphere.

Where do you place art?
Proper placement of art is essential to achieving the desired impact. Think carefully about where you hang artwork and how it aligns with your brand identity.

  • Entrance and reception hall
    This is often the first place where both employees and visitors enter. Choose artwork that immediately sets the right tone and tells your brand’s story. The entrance is the place to leave a solid first impression.
  • Meeting rooms
    Art must support the atmosphere of meeting rooms. You might want calming work for formal meetings, while for creative sessions, you might want something that energises and stimulates the imagination.
  • Common areas
    Art can spark conversations and create a sense of connection between employees in spaces such as cafeterias or lounges. Choose works that invite interaction and promote a relaxed atmosphere.

Art that matches your brand
Selecting art for your office isn’t just a matter of taste; it should also match your company’s brand identity. A modern, innovative company will likely opt for abstract, progressive art, while a company that values tradition or craftsmanship is likelier to go for timeless, classic works.

With the right art, you can strengthen your brand’s look and feel and make it visible to your employees and customers.

Conclusion
Art in the office can do much more than fill the walls. It strengthens your brand, stimulates creativity and increases employee engagement. At Studio Boronski, we understand the importance of choosing the right art that fits your company’s identity and ambitions. We’d love to help you select artworks that inspire your team and strengthen your brand.

Curious?
Are you curious about what art can do for your office? Feel free to contact us, and together, we will explore the possibilities of bringing your brand to life with art.

Status: Sold
Scroll to Top